Uma Musume: Pretty Derby (often stylized as Umamusume or ウマ娘 プリティーダービー) is a popular free-to-play gacha simulation game developed by Cygames, where you train anthropomorphic horse girls (Uma Musume) to become top racers in the Twinkle Series. The game features character collection, training mechanics, races, and idol performances, with a global PC launch in 2025 alongside its long-standing Japanese mobile version. While the game includes a code redemption system for free in-game items like Carats (premium currency), jewels, support cards, or stamina recovery items, there are no publicly available free promo codes as of September 17, 2025.
This is consistent across global and Japanese versions—developers like Cygames typically release free codes during major events, anniversaries, or collaborations, but none have been announced yet for this month. Instead, “codes” in Uma Musume refer to serial codes obtained through merchandise purchases, collaborations, or promotions. These can be redeemed for exclusive rewards such as special support cards, jewels, or event items. The global version (available on Steam, iOS, and Android) has the redemption menu ready, but it’s currently unused for freebies.
We’ll cover how to redeem serial codes, current promotions, and tips for getting them. Bookmark this page for updates—new codes could drop via official channels like the Uma Musume Twitter (@uma_musu) or Discord.
Current Serial Code Promotions (September 2025)
Serial codes are tied to physical or digital purchases and collaborations. Here’s what’s active or upcoming based on official announcements:
| Promotion/Collaboration | Rewards | How to Obtain | Expiration/Availability | Notes |
|---|---|---|---|---|
| KFC “Today, Uma Musume and Walk?” Pack (今日、ウマ娘とおさんぽしない？ パック) | Recovery items (2 types, e.g., stamina potions or jewels) via serial code | Purchase the 1,000 JPY pack (2 Original Chicken pieces + Biscuit) via KFC net order; code emailed within 1 week | September 9–29, 2025 (Japan-only; limited stock) | Re-release of popular collab; includes “KFC Sanpo” in-game content. Users report delays up to 1 week for code delivery—check your email! Global players may need VPN or Japan account. |
| Cygames WebStore Summer Wakutoku Campaign | Chance to win Amazon Gift Card (10,000 JPY) or PayPay Points (10,000 JPY) via lottery; some purchases include serial codes for in-game items | Spend 12,000 JPY+ on Uma Musume merch (e.g., figures, apparel) in one transaction | August 24–September 30, 2025 (Japan) | Draw results in purchase history; not guaranteed, but high-value buys often bundle codes for jewels or cards. |
| Animate CD: WINNING LIVE 29 | Launch event ticket serial code + game item exchange code (e.g., jewels or support card pieces) | Buy the CD at Animate stores or online | Ongoing (launched September 2025) | Enclosed special code; great for fans of the idol concerts. |
| Blu-ray/DVD Purchases (e.g., Season 2 Trainer’s Box) | Serial code for exclusive Uma Musume (★3 character exchange ticket from pre-2021 implementations) + video extras | Full volume purchase on Amazon or stores like Animate | Varies; codes valid until 2027 for some sets | “Uma Box 2” recommended for F2P—trade for any ★3 Uma Musume cheaper than in-game gacha. Avoid scraping silver foil; use light to reveal code. |
| Round1 Limited Figure: Gentildonna | Potential bundled serial code for event items | Purchase at Round1 arcades (Japan) starting September 27, 2025 | September 27, 2025 onward | Limited edition; check for code inclusions on packaging. |
| Other Merch (e.g., Yahoo Auctions, Mercari) | Varies (e.g., jewels, recovery items from past collabs) | Buy second-hand items like wafers, towels, or figures on platforms like Yahoo Auctions or Mercari | Ongoing; search “ウマ娘 シリアルコード” | Sellers often include codes; verify expiration (many valid until 2027). Use invite codes like “HHFZOM” on PayPay Flea Market for bonuses. |
Notes on Rewards and Availability:
- Serial codes typically grant minor boosts like 100–500 jewels, stamina recovery (e.g., energy drinks), or rare support cards. High-value ones (e.g., from Blu-ray sets) can net a full ★3 Uma Musume.
- Japan-focused: Most promotions are JP-exclusive due to the game’s origins. Global players can access via DMM Games or Steam versions but may need a Japanese App Store/Google Play account or VPN for collabs.
- No Free Codes: Unlike games like Genshin Impact, Uma Musume doesn’t have open promo codes yet. Community discussions on Reddit (r/UmaMusume) confirm this for the global release—no launch codes were dropped.
- Expirations: Always check packaging; some codes (e.g., from 2021 Blu-rays) expire in 2027, but collab ones like KFC are short-term.
How to Redeem Serial Codes in Uma Musume Pretty Derby
Redemption is straightforward and works across platforms (mobile, PC/Steam, DMM). You need a Cygames ID linked to your account (free registration). Complete the tutorial first.
For Mobile (iOS/Android) or Global PC:
- Launch Uma Musume: Pretty Derby and log in with your Cygames ID.
- From the home screen, tap the Menu button (top-right gear icon).
- Select Code Input or Serial Code Entry (コード入力).
- Enter the code exactly (case-sensitive; usually 12–16 alphanumeric characters—copy-paste to avoid errors).
- Tap OK or Confirm. Rewards appear in your Presents (プレゼント) mailbox—claim them immediately.
- If on iOS and it fails: Some users report issues; try linking via DMM or use Android/Steam. Contact support at [email protected].
For DMM Games Version (JP PC):
- Log in to DMM Games Player and launch Uma Musume.
- Follow steps 2–5 above (menu > Code Input).
Troubleshooting:
- Invalid Code? It may be expired, already used (1 per account), or region-locked. Double-check entry.
- No Menu? Ensure your account is linked; visit the official serial code site: Cygames WebStore Serial Code Input.
- Global vs. JP: Global codes (if any) work on Steam/iOS/Android; JP serials may require JP account linkage.
- One-Time Use: Codes can’t be redeemed multiple times or across accounts.
Tips for Uma Musume Beginners & Code Hunters
- F2P Strategy: Focus on daily training and events for free jewels (aim for 10,000+ monthly). Serial codes from cheap merch (e.g., KFC pack at 1,000 JPY) are great starters.
- Alternatives to Codes: Use friend codes for support (e.g., shared in X posts like 875402458424). Reroll for strong starters like Special Week.
- Global Launch Perks: New players get launch rewards (e.g., free pulls), but no codes yet—check Steam for updates.
If codes drop (e.g., for the 5th Event Arena Tour), we’ll update this list. Questions? Comment below—happy racing! 🐎
